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Channel 4 filming at Totteridge Cars

Channel 4 approached us in August 2012 and after being hand-picked by Optomen (Channel 4’s production company) they narrowed us down from 600 other individual family run businesses across the UK to star in their new 6 part series ‘Britain’s Shoppers’ – their aim was to help smaller businesses fight against the market dominators and look to improve and help small, family run businesses’.



The Channel 4 crew filmed us on-and-off for months from every day garage life such as rearranging the showroom, to sending Stan and Simone (two of our sales representatives) off site to a car dealership in East London. They were presented with a £200,000 Mercedes SLS to sell to an unsuspecting buyer. Obviously completely different to stock we have here at Totteridge Cars but they impressed the owner with their product knowledge and customer service skills. The task proved that no matter what sales environment you’re in, strong customer service is vital to making a sale.

During another off site filming task the crew set up was to take David (Director) Stan and Bianca (Sales reps) and Agostino (Service Director) into London to observe a focus group. The focus group was made up of previous customers, and – without them knowing that the Directors and were behind a two way mirror – we found out what our strong points were and what things they thought we could improve. Director David Marks found this particularly interesting and has made some improvements to the business following this feedback session.

The filming was a resounding success and on the final day of filming we offered free Italian meatballs, pasta and sauce (hand made by our resident chef – Agostinos mum) drinks and live entertainment in the form of accordion players. The day attracted customers and the sales team saw a rise in sales across the day.

With Channel 4’s business experts’ advice we have implemented changes such as offering a free12 month RAC warranty to every car sold from mid-November to the end of December. We were also advised us to implement things such as uniforms for our sales staff, name badges and the mechanics in branded ‘Dodge, Jeep and Chyrsler’ uniforms.


Totteridge Cars celebrating the Olympics

Throughout the month of August 2012, every Saturday Totteridge Cars held an Olympic themed garden party to support team GB. We offered a free BBQ, drinks and live entertainment for all customers and staff.



The attention brought to site by balloons, the marquee and the BBQ had a noticeable effect on the amount of walk-ins and the sales team noticed a significant rise in sales over the course of the month.

Go Team GB!

Contact Us Today

Telephone: 020 8368 9999
Out of hours: 07849 381713
sales@totteridgecars.co.uk

Cars For London LLP
t/a Totteridge Cars
32a Finchley Park
London
N12 9JN

Opening Hours:
Monday to Saturday: 9am - 5.30pm
Sunday: by appointment

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  • We are a recommended supplier for the Met Police Trading Service
  • We sponsors professional golfer Andrew Johnston